How Does Experiential Retail Disrupt an Industry?
There are many aspects to running a successful jewelry store, but set-up is by far one of the impacting and important. In order to ensure your business runs smoothly with minimal stress, you should probably make sure set-up is taken care of. As they say, first impressions are lasting, so you want your customers to have an experience they'll remember.
Here are a few tips to guide you into making sure your jewelry store looks like a million bucks on opening day:
Let There Be Light!
You probably have picked out some beautiful merchandise. Unlike clothing or other fashion items, jewelry needs to be displayed in a manner that draws attention to it. A really great way to highlight your jewels' and gems' stunning features is to have proper lighting on them. But just any light bulb won't do. Florescent lighting, although it seems like the likely choice, simply won't do your jewelry showcase justice. Instead, try Halogen lighting. Halogen lighting is really flattering for jewelry. Whether they are in the ceilings or in strips in the retail display, the really make the jewelry sparkle and shine.
Show It Off...
You have probably spent a lot of money on your inventory, and want it to sell. This is where the importance of a proper retail display comes in. Sturdy store displays are a must. They come in wide varieties of shapes, styles, and finishes. With many store display retailers, you can choose the specific finish and the metal trim for the cases. Whatever finish you choose it should be cohesive to the type of environment and ambience you're trying to put off to your customers. All in all set up of the glass showcases is crucial.
There are many variations of your set up that can really make or break a sale. For instance, you should really position the items you want to push or your most important items at eye-level. If you don't you could be missing out on a potential sale, because the customer simply didn't notice it. Also, you should keep the glass showcase clean and clear of clutter. Don't worry about putting all of your stock in the showcase, although it is tempting we know you want to sell everything. Instead you should put out your best looking pieces and the rest in the back. Also, put a few items in a counter top glass display case by the register. The cash register is where the most impulse buys take place, so it would be beneficial to your sales to take advantage of that.
Lastly, don't forget that the customer always appreciates a creative set-up to a new store. It's what generates that word of mouth buzz that is essential to your long-term success. And word-of-mouth advertising is the best because it's effective, and FREE! So don't be afraid to something different. Just because every jewelry store is set up like Zales, doesn't mean you have to it that way. Try to put your own unique spin on the store, without changing the fundamental elements that make it work, that keep people coming in. With being creative, you have to make sure that it is functional, and most importantly, puts you products in the customers faces in a non-intrusive way.