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Enhanced Customer Dwell Time Drives Retail Profits
Jan 27, 2019
In the retail industry, customer experience has always been important, but now it's critical to improve customer satisfaction, repeat business and store profitability. Increasing customer satisfaction and stay time can drive more products in the shopping cart and increase profitability. The demand for new technologies is growing to help retailers improve operations, build closer relationships with today's digital customers, and increase revenue. While many stores want to enhance the customer's experience and profits through intuitively connected devices and services, there is a risk of losing ...
How Brick-and-Mortar Can Fight Back With Data
Jan 27, 2019
We are always there: pajamas, too early (or late!) for stores to be open, even if they are, traffic and crowds may be unpleasant. Shopping through the warm blue light of a computer or mobile phone seems easier. After all, price matching is as simple as switching between browser tabs, and the product may be guaranteed to arrive in two days, perhaps faster.This is the retail reality established by the digital world. Online marketers and direct-to-consumer brands are defining this ecosystem and are leaning toward the data-driven benefits it presents. They told their customers, "Whatever you want,...
Create a Purchase, Not browse, In-Store Shopping Environment
Jan 27, 2019
During the holiday season, when it comes to in-store shopping, opinions are often mixed. PwC's “Retailers and Interrupted Times” survey found that while 68% of respondents were interested in browsing products in the store before purchasing online, 73% of respondents said they browsed the Internet and purchased products in the store. Consumers can't decide which channel to buy, why should retailers not help them make decisions? The following outlines the three steps retailers should consider creating a purchase rather than browsing the in-store environment.Step 1: Invest in the digital coreThe ...
How Does Experiential Retail Disrupt an Industry?
Jan 27, 2019
There are many aspects to running a successful jewelry store, but set-up is by far one of the impacting and important. In order to ensure your business runs smoothly with minimal stress, you should probably make sure set-up is taken care of. As they say, first impressions are lasting, so you want your customers to have an experience they'll remember.Here are a few tips to guide you into making sure your jewelry store looks like a million bucks on opening day:Let There Be Light!You probably have picked out some beautiful merchandise. Unlike clothing or other fashion items, jewelry needs to be d...
Building a Store that Drives Traffic & Sales
Jan 27, 2019
State of industryLast year, 10,168 retail stores shuttered their doors. News outlets reported on what many started calling the “Retail Apocalypse.” The hype aside, store openings actually surpassed the number of closures by more than 4,000, according to the IHL Group report Debunking the Retail Apocalypse. Moreover, the report projects over 5,500 retail locations to open in 2018.Despite increasing difficulty to drive store visits, startups and top e-commerce retailers, including Amazon, are investing in physical space. Why? Because brick-and-mortar is still king.Customer preferenceAccording to...
How Leading Retailers are Disrupting Traditional Store Design
Jan 27, 2019
The days of depending on your nearby shopping center for Christmas shopping are gone. The decisions and stock available to the cutting edge buyer are virtually limitless through the Internet. Numerous physical retail organizations have thought that it was difficult to compete and shuttered their doors entirely, retreating to online-only storefronts or disappearing entirely. A few business, however, have recognized the disruption  of conventional storefront models as an opportunity. These retailers are thriving because they have embrac...