Lighting can effectively show off your jewelry, capture customers' attention and encourage sales. However, with so many lighting options available it may be difficult to decide which ones work best for your jewelry displays.

The Importance of Proper Case Lighting

Illuminating jewelry on display requires precision lighting that's evenly distributed inside each case, to avoid casting shadows or glare which take away from its natural beauty. Furthermore, choosing appropriate color temperatures and levels are vital important; these should always bring out the precious metals and stones in your collection.

Color Temperature Matters

When lighting jewelry cases, color temperature must be taken into consideration. Color temperatures are measured on the Kelvin (K) scale with lower numbers indicating more yellow and higher numbers indicating bluer hues.

2200K to 3000K is considered soft or warm white and ideal for gold jewelry and gemstones that are yellow or orange.

2550K-4100K, also referred to as cool white or white, provides more neutral lighting ideal for general applications due to its neutral hue.

Lighting specialists recommend using blue-white hues between 5000K and 6500K (known as "daylight") for special display cases, diamonds and other jewelry pieces that need to stand out. This type of illumination works great with display cases for diamonds and other valuable stones that need to be highlighted.

Setting Up Your Jewelry Display Cases

Jewelry is usually small, so how and where you shine light can have a major effect. Place the light source at the top and back of the showcase for maximum sparkle. Experiment with placement and angle so that light reflects off of all items - especially diamonds!

Lighting Options

There are an almost infinite number of bulb choices for lighting jewelry cases. Here are two popular choices:

LED Light Strips - LED light strips come in an array of colors and levels of brightness, making them both practical and versatile. What's more, they generate brilliant light using minimal electricity while emitting no heat - making them the ideal choice for diamonds and platinum which look best under lighting with a color temperature around 6500k. Adding linear LED strips vertically or horizontally inside walls will also help eliminate glare from jewelry cases.

Fluorescent Lighting - Fluorescent lighting creates a warm glow that helps enhance the visibility of jewelry. It works best in back display cases since it provides just enough illumination and maintains the case at an ideal color temperature of around 3500k. Fluorescent lighting has many benefits, including being practical and enhancing metals and colors found in most jewelry pieces.

When selecting jewelry display cases and lighting options, consult experienced professionals you can rely on. If you would like more information about selecting the ideal lighting for your jewelry cases, reach out to us today.