Despite the fact that the global market was affected by the COVID-19 outbreak, the jewelry market has shown good growth over the past few years. This is why many investors pay close attention to the jewelry sector. What are the most important things to consider when opening a jewelry shop? How to open a jewelry shop that is successful?
The first thing is the environment in which the jewelry store be located.
1. Geographic location of jewelry shops
The sales of jewelry are closely linked to the location of a jewel store. Most obvious is the geographic location. This directly impacts the customer flow. Many jewelers open jewelry shops on busy streets near tourist attractions or in major cities. To draw more customers to the shop so they can buy and visit.
2. jewelry shop facade decoration
Facade decoration can be used to identify a store and attract customers. Signs with strong influence and generality will be significantly affected by consumers' psychology and visual stimulation.
These are the benefits of a good facade:
(1) Attract the attention and interest consumers: Some innovative and unique forms artistic and pictorial literacy signs can quickly capture the visual visions of consumers, provide beauty enjoyment, stimulate strong interest, and rich imagination.
(2) To strengthen memory, it is simple to spread: a unique design, easy-to-read and remember signs can leave a lasting impression on consumers. Widely distributed to consumers, they play the role commercial advertising.
3. The environment surrounding the jewelry store
The environment around a jewelry store may affect the recognition of the shop and the convenience of shopping. Imagine that there are many stores that sell the same type of goods. They can influence each other and create an effect of scale, also known as the Matthew effect.
4. Design requirements for jewelry store counter layout
(1) It is easy for consumers to buy and watch;
(2) Facilitate the display and sale of goods
(3) Coordinated to the overall shopping environment
(4) Actions to assist consumers
(5) Facilitate the salesperson to accept the goods
(6) You can use the space effectively to increase the chance to show the goods.
(7) Jewellery products sold by jewelry shops are rare and costly goods that have unique functions. The prices for these products are generally high. These goods are often more expensive than consumers would like to pay. They may have thought about the purchase carefully before making the purchase plan. Then they might decide to make the purchase. The goods inside should be displayed in a way that reflects the product's personality, beauty, and texture. The store should also sell jewelry products to increase trust and confidence in the products.
5. Matching colors in jewelry shop design
Different colors can create different feelings and associations. Too beautiful color combinations can make people feel uneasy and emotional irritable. Too much color will cause people to feel depressed and tired. It is important to ensure that interior decor colors are appropriate and pleasant. This will affect the buying behavior of customers and salespeople's emotional adjustment. If color deployment is done correctly, it can increase the consumer's desire to purchase and give twice as much effort.
6. The lighting in the jewelry store
A jewelry store's interior lighting can be divided into three categories: essential lighting, special lighting and decorative lighting. Basic lighting is a system of lighting that allows customers to see and identify the goods. The main lighting is white and it is usually mounted on the ceiling. The lighting is essential for consumers to recognize the commodity departments lighting. However, it can also impact people's shopping environment by varying intensities of lighting.
Special lighting is often used to enhance the brightness of the jewelry counter configuration. This includes using the counter and counter over the spotlight or other equipment directional lighting. This illume system will allow the customer to not only appreciate but also to choose comparison. It can also show that the gem product has a bead. The burnish can be used to make a unique place for a gem. The hand-in-photo effect gives the buyer a rare, noble psychological feeling. Special lighting can help jewelry stand out because many gems are colored. To avoid illuminating gems, but not changing their color or affecting consumers' buying behavior, it is best to avoid colored lighting.
The purpose of the lighting system is to create a store appearance, advertise the store, draw customers and make it easy for them to purchase essential items.
7.POP advertising settings
The Abbreviation of Point of Purchase is POP. All advertisements that promote retail sales fall under the POP umbrella. They can communicate commodity information and activity information to salespeople. POP ads that are well-crafted are the best way to encourage consumer buying behaviour. It can pass on a lot information to the consumers, almost like a salesman. Beautiful POP advertisements can beautify the shopping area. Modern commercial businesses are creating beautiful POP advertisements.
The second is that the jewelry store must be in good internal condition.
Interior conditions refer to the salespeople and marketing strategy of the jewelry shop.
1. Salespeople are crucial in jewelry shops
The assistant of labor and technical services work is the key to jewelry store sales. The assistant for this type of labor is crucial in jewelry marketing activities. The appearance of the jewelry shop, as well as the elegant and comfortable environment it creates, are essential to jewelry sales.
Salespeople are often in an active and complex trading environment. They contact many customers. Salespeople's self-cultivation and business ability, as well as their personality and family characteristics, can have a significant impact on their work psychology and behavior. It is important to understand the internal factors that influence the psychological state of salespeople and their business behavior in order to manage the store. This will allow them to motivate and train their psychological qualities and help to increase sales.
A perfect jewelry store should have an excellent team of sales people, including senior sales managers.
(1) The general requirements for salespeople are: Dress neatly and standard; Excellent language skills; Strong communication abilities; Also, have strong psychological capacities. They should also have specific knowledge of jewelry and better conditions. It has the following duties: To market the jewelry and jade products of the store; to discount the goods as per the manager's instructions and to place, count, and calculate the goods in the cabinet.
(2) Senior sales managers should be able to solve problems and analyze them independently, while still retaining the traits of general sales staff. Specific performance includes accurate identification, pricing, and evaluation of jewelry and jade. They also need to be able to quickly deal with any jewelry store emergency.
(3) Manager's rights: purchase, pricing, discount, delivery, personnel management, etc.
2. A jewelry store's marketing strategy is an essential component.
As a commercial activity jewelry marketing follows the same rules as other commercial activities. Jewelry culture is an important part of jewelry marketing. Jewelry culture can be considered an essential strategy or skill for jewelry marketing.
(1) Perform diversified sales promotion activities with innovative features
Many promotional activities are common for jewelry stores. It can be difficult to get the attention and interest consumers so it is hard to achieve the promotion effect. We can achieve twice the results if we are able to design a transparent theme that is unique and original.
(2) Sales promotion is based on advertising and related activities
The shop offers open jewelry professional knowledge, jewelry or invited scholars, and sits on the bench to answer any doubts a customer may have about the buying or hiring authority or quality certification of jewelry products. These are all aspects of the marketing activities that consumers can engage in through public relations.
(3) Improve service quality in line with the needs of customers
Jewellery promotion is more than the dream of store owners. Consumers will look at other factors when purchasing jewelry products. It is essential for jewelry marketing to be able to anticipate what customers want and offer a variety of services. Merchants can compete by providing high-quality services. Modern commodity marketing activities require that consumers not only purchase physical goods but also other products. Consumers are more concerned about the added value of the product than the size. They also consider how the product can help them to make repeat sales.
You can offer free cleaning, maintenance and maintenance for smaller diamond jewelry. Consumers can also create archives to allow them to review and distribute information.
Clients can also award you the honor. Customers give customers the satisfaction of complete psychological and material well-being.
( 4) Make jewelry look better by using public figures
The celebrity effect can be used to great effect in the marketing of jewelry stores. Visions of people or organizations can help improve the idea of jewelry products. Although celebrity influence is not tangible, it can help to make a product popular and generate attention.
Third,you can also learn the construction and operation of jewelry shops.
1. Preparation and dredging of selling and purchasing channels for jewelry shops.
It is easy to open a jewelry shop and sell through a purchase channel. A little reputation can be built by opening a jewelry shop, but door-to-door delivery is not a problem. However, the price must be clear. Door-to-door delivery will naturally come with a little reputation. However, you must have excellent jewelry jade appraisal skills and better English.
2. Relationships between big travel agencies, tour guides and sales channels are strong
Because jewelry and jade are tourist goods in certain places, It is possible to have economic benefits by working with them and their cooperation.
3. Prices of jewelry products in jewelry shops
Your jewelry store can profit by using a scientific and fair pricing strategy. The low price of the jewelry plus taxes, salesclerk commission and tour guide commission can all be used to discount the prices.
4. Jewel stores have high operating costs
This is the cost of the minimum theoretical price, which is the minimum wage for employees plus any other expenses. The basic salary of an employee is the salary plus any commission. The distribution of commissions is as follows: Sales staff account for 2%; Managers account 1-1.5%; Accounting personnel account 0.5-1%.
5. A jewelry shop must stock certain items
(1) Sales certificate. This is the evidence of outstanding achievement by assessment salesperson. It clearly indicates the price of the commodity, the quantity, the time and salesperson. It is in triplets: The first is accounting. This is the basis for clearing the goods the next day. The stub is kept by financial as a sales commission on calculation. At the end of the third middle consumer coupons, supported and signed by consumers, it is the consumer of credentials.
(2) The "discount card" is, on the surface, a card merchants use to offer discounts to customers. The most important function of this card is its name. Businesses don't know the exact number.
(3) Quality guarantee card: The symbol, which guarantees consumer rights, is equivalent to a guarantee certificate. It serves as proof that the consumer will return goods later.
All in all,for the marketing and sale of jewelry stores, great service, quality products, a good reputation, and a reasonable price are the "truth".
